About
About
I'm Fady Hany Abdelaziz — a media buyer focused on turning advertising spend into measurable business growth.
I combine sharp execution, continuous optimization, and strategic thinking to run campaigns that perform — not just campaigns that look good in reports.
Over the past years I've worked with businesses, agencies, and brands across Egypt, the Gulf, Iraq, Palestine, and Kuwait — with additional experience running campaigns in the Turkish, European, and U.S. markets — covering verticals from real estate and travel to retail, hospitality, and B2B equipment.
My approach is straightforward: understand the business goal, structure the funnel, deploy the budget where it converts, and iterate fast.
Work Philosophy
"Performance is not a checkbox — it's a discipline. Every dollar should have a job, every campaign should have a thesis, and every result should be tested against the next iteration."
Why work with me
Budget discipline
Managed and scaled large advertising budgets without losing efficiency.
Lead quality focus
Optimized for qualified leads and reduced CPL — not vanity metrics.
Multi-market fluency
Hands-on experience across Egypt, Gulf, Iraq, Palestine, and Kuwait — plus campaigns in Turkish, European, and U.S. markets.
Cross-industry depth
Real estate, travel, retail, hospitality, B2B equipment, and more.